Current - Issue
Original Article
Accelerating in the AI-Driven Era Enterprise Transformation for Sustainable Competitive Advantage
Vikram Govindan1
1 Senior Technical Program Management Professional, USA.
Published Online: May-August 2026
Pages: 621-627
Cite this article
↗ https://www.doi.org/10.59256/indjcst.20260502071
References
1. “AI literacy and competency: definitions, frameworks, development and future research directions”, Thomas K. F. Chiu, 31 Jul 2025, https://doi.org/10.1080/10494820.2025.2514372.
2. “GCC revenue estimated to grow at 14% in FY25, touch 4.5% of GDP”, Sujit John, Apr 16, 2025, https://timesofindia.indiatimes.com/city/bengaluru/gcc-revenue-estimated-to-grow-at-14-in-fy25-touch-4-5-of-gdp/articleshow/120344342.cms.
3. “WEF: AI Will Create and Displace Millions of Jobs”, Jasmin Jessen, January 17, 2025, https://sustainabilitymag.com/articles/wef-report-the-impact-of-ai-driving-170m-new-jobs-by-2030.
4. “Evolution of GCCs: From cost arbitrage to innovation hubs”, Anupama Reddy V, Dec 10, 2025”, https://gcc.economictimes.indiatimes.com/news/opinion/the-rise-of-gccs-indias-transformation-into-an-innovation-hub/125887909.
5. “How Global Capability Centers are Redefining Service Provider Relationships”, OCTOBER 2025, https://insights.techmahindra.com/assets/redefining-gcc.pdf.
6. “Adapting change management strategies for the AI Era: Lessons from large-scale IT integrations”, Maicon Roberto Martins, 29 September 2023, https://doi.org/10.30574/wjarr.2023.19.3.1556.
7. “A systematic review of AI literacy conceptualization, constructs, and implementation and assessment efforts (2019–2023)”, Omaima Almatrafi, Aditya Johri, Hyuna Lee, June 2024, https://doi.org/10.1016/j.caeo.2024.100173.
8. “Generative Artificial Intelligence Literacy: Scale Development and Its Effect on Job Performance”, Xin Liu, Longxin Zhang, Xiaochong Wei, 2025 Jun 13, https://doi.org/10.3390/bs15060811.
9. Brynjolfsson, E., & McAfee, A. (2017), “Machine, platform, crowd: Harnessing our digital future”, W.W. Norton & Company, https://libopac.iimv.ac.in/cgi-bin/koha/opac-detail.pl?biblionumber=5772&shelfbrowse_itemnumber=2440.
10. Davenport, T. H., & Ronanki, R. (2018), “Artificial intelligence for the real world”, Harvard Business Review, 96(1), 108-116, https://academichelptoday.com/assets/documents/Artificial_Intelligence_for_the_Real_World_-_HBR.pdf.
11. Kane, G. C., Phillips, A. N., Copulsky, J. R., & Andrus, G. R. (2021), “The technology fallacy: How people are the real key to digital transformation”, MIT Press, https://mitpress.mit.edu/9780262545112/the-technology-fallacy/.
12. Manning, S., Larsen, M. M., & Bharati, P. (2021), “Global delivery models: The role of global capability centers in multinational corporations”, Journal of International Business Studies, 52(4), 652-678.
13. Moritz, B., Siemsen, E., & Kremer, M. (2021). Judgmental forecasting: Cognitive reflection and decision speed. Production and Operations Management, 30(5), 1376-1392, https://dx.doi.org/10.2139/ssrn.1845123.
14. Ransbotham, S., Kiron, D., Gerbert, P., & Reeves, M. (2020), “Reshaping business with artificial intelligence”, MIT Sloan Management Review, 61(3), 1-17, https://sloanreview.mit.edu/projects/reshaping-business-with-artificial-intelligence/.
15. Fountaine, T., McCarthy, B., & Saleh, T. (2019), “Building the AI-powered organization”, Harvard Business Review, 97(4), 62-73, https://wuyuansheng.com/doc/Databricks-AI-Powered-Org__Article-Licensing-July21-1.pdf.
2. “GCC revenue estimated to grow at 14% in FY25, touch 4.5% of GDP”, Sujit John, Apr 16, 2025, https://timesofindia.indiatimes.com/city/bengaluru/gcc-revenue-estimated-to-grow-at-14-in-fy25-touch-4-5-of-gdp/articleshow/120344342.cms.
3. “WEF: AI Will Create and Displace Millions of Jobs”, Jasmin Jessen, January 17, 2025, https://sustainabilitymag.com/articles/wef-report-the-impact-of-ai-driving-170m-new-jobs-by-2030.
4. “Evolution of GCCs: From cost arbitrage to innovation hubs”, Anupama Reddy V, Dec 10, 2025”, https://gcc.economictimes.indiatimes.com/news/opinion/the-rise-of-gccs-indias-transformation-into-an-innovation-hub/125887909.
5. “How Global Capability Centers are Redefining Service Provider Relationships”, OCTOBER 2025, https://insights.techmahindra.com/assets/redefining-gcc.pdf.
6. “Adapting change management strategies for the AI Era: Lessons from large-scale IT integrations”, Maicon Roberto Martins, 29 September 2023, https://doi.org/10.30574/wjarr.2023.19.3.1556.
7. “A systematic review of AI literacy conceptualization, constructs, and implementation and assessment efforts (2019–2023)”, Omaima Almatrafi, Aditya Johri, Hyuna Lee, June 2024, https://doi.org/10.1016/j.caeo.2024.100173.
8. “Generative Artificial Intelligence Literacy: Scale Development and Its Effect on Job Performance”, Xin Liu, Longxin Zhang, Xiaochong Wei, 2025 Jun 13, https://doi.org/10.3390/bs15060811.
9. Brynjolfsson, E., & McAfee, A. (2017), “Machine, platform, crowd: Harnessing our digital future”, W.W. Norton & Company, https://libopac.iimv.ac.in/cgi-bin/koha/opac-detail.pl?biblionumber=5772&shelfbrowse_itemnumber=2440.
10. Davenport, T. H., & Ronanki, R. (2018), “Artificial intelligence for the real world”, Harvard Business Review, 96(1), 108-116, https://academichelptoday.com/assets/documents/Artificial_Intelligence_for_the_Real_World_-_HBR.pdf.
11. Kane, G. C., Phillips, A. N., Copulsky, J. R., & Andrus, G. R. (2021), “The technology fallacy: How people are the real key to digital transformation”, MIT Press, https://mitpress.mit.edu/9780262545112/the-technology-fallacy/.
12. Manning, S., Larsen, M. M., & Bharati, P. (2021), “Global delivery models: The role of global capability centers in multinational corporations”, Journal of International Business Studies, 52(4), 652-678.
13. Moritz, B., Siemsen, E., & Kremer, M. (2021). Judgmental forecasting: Cognitive reflection and decision speed. Production and Operations Management, 30(5), 1376-1392, https://dx.doi.org/10.2139/ssrn.1845123.
14. Ransbotham, S., Kiron, D., Gerbert, P., & Reeves, M. (2020), “Reshaping business with artificial intelligence”, MIT Sloan Management Review, 61(3), 1-17, https://sloanreview.mit.edu/projects/reshaping-business-with-artificial-intelligence/.
15. Fountaine, T., McCarthy, B., & Saleh, T. (2019), “Building the AI-powered organization”, Harvard Business Review, 97(4), 62-73, https://wuyuansheng.com/doc/Databricks-AI-Powered-Org__Article-Licensing-July21-1.pdf.
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